Darrell Hardidge

Define your unique point of difference by being better

“Different isn’t always better, but better is always different”

Customer Appreciation.

“If you don’t understand the principles of customer appreciation, you’ll never get beyond the limits of satisfaction and price”.

There’s a unique distinction in the behavior of a No. 1 company and how the team dynamic exists within it. Leadership and its characteristics have become very diverse and are often just plain confusing or too hard to implement. When you look into the behaviours of great leaders, the one thing they have in common is a clear and defined goal. There isn’t a 10-point plan with another 10 points within it; they keep it basic and ensure their team are committed to the objective.  Darrell has worked with some of the best leaders across multiple industries, both corporate and SME. His company Saguity is the innovator of the new customer service excellence measurement “Appreciation Certified”.

He and his team have managed the research of over 750,000 end-user customers from hundreds of companies and identified the critical drivers in what creates a No.1 company, and most importantly, a No.1 team.
The information analysed from over ten years of phone-based customer research has enabled a highly predictable process to ensure your team culture is grounded in the most powerful principles.

We asked over 100,000 customers who scored 10/10 in feedback interviews across multiple industries what was most important to them, and the facts are clear: obsess over your customers and not over your competitors. If you’re not remarkable, you’re not memorable. To maximise your margin, you have to master customer experience and you can’t do that with an average team culture.

 Using the distinctions of the greatest business minds, like W. Edwards Deming and Buckminster Fuller, Darrell has designed and implemented a very powerful and effective method of empowering leadership teams in their ability to engage. To be No. 1 in your market requires a different approach to your competitors, extending beyond conventional thinking and training processes. You must create space for out-of-the-box thinking and then inspire your team to have the courage to act on it.