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The Great Myth of Customer Satisfaction

2024-08-22T07:05:50+00:00

Customer satisfaction is a term we've all seen on billboards and heard in ads—“100% satisfaction guaranteed.” But what does that really mean? Does it imply the alternative is 80% satisfaction? In today’s business world, customer satisfaction has become [...]

The Great Myth of Customer Satisfaction2024-08-22T07:05:50+00:00

Customer Satisfaction is Just Average: Why Customer Appreciation Must Be Your Focus

2024-08-22T07:02:45+00:00

In today’s rapidly evolving market, businesses are facing a new reality: optimising customer service and experience is no longer optional—it’s essential for survival. The companies that thrive, especially in the post-COVID world, are those that have secured unshakeable [...]

Customer Satisfaction is Just Average: Why Customer Appreciation Must Be Your Focus2024-08-22T07:02:45+00:00

As Economic Uncertainty Grows, Is It Time to Stress Test Your Customer Base?

2024-08-20T03:24:27+00:00

The Importance of Stress Testing When we think about engineering or aviation, stress testing is a fundamental principle of safety. We would be shocked if it weren’t done. In a business context, where the goal is financial security, [...]

As Economic Uncertainty Grows, Is It Time to Stress Test Your Customer Base?2024-08-20T03:24:27+00:00

How to Protect Your Bottom Line in Tough Times

2024-08-19T02:11:19+00:00

Expect the Unexpected We've all heard this phrase, but its relevance is more critical now than ever before. In the business world, it means constantly evaluating what you can control and influence and ensuring you have the experience [...]

How to Protect Your Bottom Line in Tough Times2024-08-19T02:11:19+00:00

Obsess Over Your Customers, Not Over Your Competitors

2024-08-19T02:10:05+00:00

Have you ever compared two very similar businesses and noticed a difference between their performance? One seems to be totally on top of their game, while the other is clearly struggling. Despite sharing the same market conditions, location, [...]

Obsess Over Your Customers, Not Over Your Competitors2024-08-19T02:10:05+00:00
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