The Power of Customer Appreciation
Think about how you feel when you really appreciate someone…. it’s a heartfelt and long-term memory. Your trust and listening of them is high, and you’ll go out of your way to support them. Now, think about the people you’re only just satisfied with. Although they’ve done nothing wrong, you don’t connect with them as strongly. You don’t value what they have to say and trust is always a question
Appreciation is an entirely new way to assess your customer relationships and how to benchmark your service standards. Measuring against excellence will always drive highly effective innovation and cause your team to increase their levels of commitment and professionalism, resulting in your business being highly relevant and in front of mind.
Satisfaction is fast becoming a significant risk factor to business. The disruption of how we connect and how we purchase has changed the way we assess our loyalty and our behaviour. In many cases, there isn’t a single thought to changing who we shop with, it’s more of an ‘in the moment’ decision and this is where the challenge starts. Fortunes are wasted on buying customers back when they shouldn’t have been lost in the first place. Before you know it, the business has become irrelevant.
Customer satisfaction is a very outdated and inaccurate standard. To start with, measuring the status quo of customer service is based on an average. You cannot stand out if the measurement is defining merely “what’s common”. Every business will assure you their service is great and that they will deliver to your satisfaction, however experience will ultimately say something completely different. Appreciation Certified is your opportunity to define your point of difference and stand out from the crowd.
Your challenge today is how to define your market relevance and stay ahead of the curve. If you’re not remarkable, you’re invisible and following the trend instead of creating it. Customer Appreciation is the ultimate measurement that defines the culture of your organisation. As a KPI, it encompasses all the moving parts of your business and links them together to create an overall market assessment of your team’s performance. We call it “the sum of all experiences.”
Being certified in Client Appreciation sets the bar very high for others to follow. It’s a powerful statement to your market that you can be trusted to deliver on your promise and will stand by your integrity. Appreciation Certified creates a powerful edge when positioning your business as one that backs up what it promises with an independent and valid assessment.