If you look at high-performing businesses, they actively plan into the future. They’re always clear on what they want. And the strategic plan is clearly documented.
Every successful company is proactive in their thinking, and they don’t leave anything to chance. Most importantly, they don’t assume they know; they seek assurance from their customers to ensure they are on track. They can assess how accurately they are predicting the future, and this is always linked to their current business metrics.
Customer Satisfaction Isn’t Sufficient: Why Businesses Should Focus on Customer Appreciation
Smart businesses are becoming acutely aware of the urgent need to optimise their customer service and customer experience (CX). Those who have unshakable customer loyalty can withstand the unexpected and inevitable business hurdles [...]
How to navigate a tough economy
Ask any established business owner or manager if they have a marketing budget and you will hear a resounding, 'Yes'. It’s an essential part of their growth strategy and their connection to their [...]
Protect the bottom line by looking after what you’ve got
Have you ever had the misfortune of realising how much something is worth after you lost it? The true value of things is often realised when it’s too late. Customers are the same. [...]
The #1 thing you need to fix to keep customers
Net Promotor research from over 550,000 phone-based interviews identified communication as the number one complaint in business that impacts loyalty. The challenge today is there are so many types of communication; email, phone, [...]
As economic uncertainty grows, is it time to stress test your customer base?
When we think about engineering or aviation, stress testing is a fundamental principle of safety. We would be shocked if it wasn’t done. In a business context, we are seeking financial safety, so [...]